Relaxing tonight watching Sun Tzu on History International. This ad is on fast rotation. What are you thinking?
It's July. The desert home of the SandCastle is pushing daily high temps of 110F and even the night time lows are in the high 80s/low 90s. Heck the water in the unheated pool is north of the 90F mark this time of year!
Ok, it's satellite TV so the ad is targeted at a country wide audience. But this time of year, even the occasionally frozen parts of the country are pushing the century mark with humidity to match. Your message of "wrapped up cozy and warm in a blanket on the couch" just doesn't fit. It's only the multiple C-notes per month to the local utility keeps temperatures down to the tolerable range.
What market are you targeting? On what planet does this make sense and how is the weather there?
Update: The SCQueen tells me Target is pushing these hard in the local stores. In other news the local forecast calls 116F on Saturday.