The DayJob(tm) is hiring and received notifications I'm scheduled for a couple up coming interviews. A couple words of advice for people in the job market: (primarily for noob's as experienced seekers already know this)
* You already know to search yourself on the internet and scrub any "marginal" content. You know we will search you out to see if what you tell us about yourself matches what we find on the web.
* Make absolutely sure your written correspondence is impeccable. Here's a proofreader's trick: start at the bottom right corner of your document and read each word backwards. Reading it normally, your mind fills in the blanks. Reading it backwards destroys the context and allows concentrating on individual words. As an interviewer I'll point out any typos I find for two reasons. One to see how they handle the challenge and also as feed back so they can correct the error going forward.
Which brings me to this. We are judged on our communication skills. People form a perception of us by our communication skills, both written and oral. Personally I stutter a bit which drags me down on the oral side. But I try to make up for it on the written side by being extra vigilant for typos and grammo's (Grammatical errors).
This applies several orders of magnitude to PR people. Your entire job is to represent your organization to the public. This is mostly done indirectly by communicating to other professional communicators (the media) whom you want to disseminate your carefully crafted message to the public. Absolutely everything must be picture perfect. So what opinion do you think I formed when I pulled up this:Blithering idiots.
I haven't read a word of your message and you've already communicated your intellectual status. You're idiots. Oh sure you're going to lay the blame on some low level web person. No sale. I know how it works, you emailed them a file and they posted it. Why should they review it, after all, they are low level websters and you are high level PR mavens. Also, you are responsible for everything that goes out to the public.
P.S. I'm not perfect. I'm a good speler but a lousy typir;) But I care enough to proofread repeatedly and fix immediately because I understand the perception.